INTRODUCTION ~ Content is King

Getting your website on page one of Google is the dream of everyone that has an Internet Marketing Portfolio. Getting there can involve everything from the website design to the text you place on each page to those sites that link back to your site. On this page, we will discuss content management and the importance of C.M. in helping you accomplish that front-page goal. Content Management is a service provided by What I Need Is A Webpage & Company. The objective here is to increase the volume and improve the quality of the traffic that those search engines drive to your website. A company’s Internet Marketing Portfolio must quickly identify with the visitor by helping the visitor see that your company has the best possibilities of meeting his or her needs.

We all understand that no one knows more about your business than you do; but building your web portfolio is more about the needs of your client and less about you. The objective of the content is to help the customer in need easily see that your company has their best solution. Our content managers & writers at “What I Need Is a Webpage” dotcom have your best interest at heart. We know the job is to match the client in need with a solution resulting in win-win situations for everyone.

SOMETHING TO BE SAID ABOUT GOOGLE

Experts report that visitors using Google searches account for almost 65 percent of all web searches made in the United States. In other words, you cannot ignore Google; and Google uses content as the key factor among many when considering where to rank your web page. All the tech and keyword gimmicks you can employ are secondary to creating relevant, high quality content for your website. There is much to be said about keywords, but none of them will improve your ranking as much or as fast as creating useful informative and authoritative content for your site. In other words, the better the content, the higher your site will rank.

Google evaluates the words you use as content; it is more than just words, it must be valuable information. Google considers many other factors. It is important to have the sentences written grammatically correct. Facts alone do not make for quality content. You have to present your facts in a way that is readable and easy to follow. The bottom line in the world of Google's rankings is to build a web presence that is better than the site your competitors have. The key word is “better”. The right understanding of the meaning of better is where the skills of content management are important when you are interested in making your way to the first page of a Google search.

QUALITY CONTENT

Better means useful information. Better also means figuring out what particular information your target audience is looking for, and providing it for them. You have to think as your customer would be thinking at this time. You have to determine the content the user is searching for and then build a website that matches what the user is searching for. The more you know about your potential visitors, the better your site can be optimized to be of value to them and rank high where they search for topics of interest. You have to know what the customer wants to know, what information s/he is looking for and how s/he’s looking for it. It is information that is informative, educational, or even entertaining. It is content that is lean and mean and to the point. It is information that answers questions for your potential clients, not leaving them with more questions unanswered. In short, you must work to distinguish your company from competing sites. When a visitor says, “I learned something important there,” you know you have quality content.

Content matters both to your visitor, and to the methods employed by Google’s ranking system. The more authoritative your content, the more likely it is that Google will rank it higher in its results. To the visitor, the better the content of your site is the more satisfied users you will have. Other reasons for quality content management includes the link worthiness of your website, which is also an important component used by Google in ranking your website. The theory is that the more valuable your site is, the higher it should rank.

A business site, for example, provides information about the company itself. It is important to discuss your company or products in as much detail and with as much enthusiasm as you can muster. You can also talk about how your company benefits your community or customer base, or how customers can make better use out of what your company provides.

PICTURES, VIDEO & FLASH ANIMATIONS FOR YOUR WEBSITE

Although it is no doubt that Flash animations are eye catchy and beautiful pictures capture the interest of your visitor; but first we have to get your website found by Google, Yahoo, and other major search engines. Search engines search text or content and pass right over pictures, video and Flash animations. Relax; there are minor adjustments that can be made when Flash, pictures and video are part of your site. A good website design designed around what we know about how your market segment thinks when they are searching for a company to provide them a service that your company offers is probably more important than a web site full of pictures.

SUMMARY

The key to increasing your online business is to increase your search engine rankings and the best way to do that is by optimizing your site for search. The best way to do that is to give the search engines what they are looking for. Obviously, Content Management is not left to an untrained person to provide. Angila Rhodus of “What I Need Is a Webpage” dotcom is soon to complete a college degree in Communication and will work with your team to put together content that lives up to Content is King. This portion and all the other components of companies, 2Bookkeepers dotcom and What I Need Is a Webpage dotcom is that we are here to help you grow your business and have more customers. Please give us a call today. We look forward to helping you grow your business and one sure way today is by having a website that captures our theme, which is WOW! What I Need Is a Web page done by Marion and Judy Rhodus.

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